This is normally within the Wireless Product Design context of delivering innovation in the form of a three dimensional confection that is produced in quantity. However the definition also extends to products that have been produced using an industrial process. Industrial composition is rapidly becoming an obsolete terminology as 'products' can now be industrially produced as 'one-offs' by the employment of rapid prototyping machines. In a post-industrial era and with the emergence of planned comp definitions such as this are incumbering designers and the advancement of design practice.

Additionally the industrial designer may specify aspects concerning the production process, choice of materials and the habitude the product is presented to the consumer at the minim of sale. The use of industrial designers in a product developing process may lead to added values by improved usability, lowered production costs and extended appealing products. However, some classic industrial designs are considered as much works of art as works of engineering: the iPod, Coke bottle, and VW Beetle are frequently-cited examples.