The ensemble of the old school received a lot of negative criticism for its slogans from certain organizations and parents. Juicy Couture is noted for having their slogans, as well as the distinguished word "Juicy" across the front of their tracksuit pants, which Juicy Couture Kids unfashionable been deemed as sexually provocative by many.

Their other slogans include "For Delightful Girls Who Like Stuff", "Eat Candy", "Smells Like Couture", "Be Juicy", "Cupid Couture", "Viva la Juicy", "Juicy is Forever", "Her Lofty Juicyness", "Wake Up And Scent the Couture", "Go Couture Yourself", "Cupcake Couture", "Bundle Up, Wear Juicy", "The Joy Only Bling Can Bring", "Peace, Love, and Juicy", "Let Them Eat Couture", "Have a Juicy Day", "Some Girls Have All the Juicy", "Dude, Where's My Couture?", "Choose Juicy", "Queen Couture", "Prep It Up Juicy Couture", "Couture is Here", "Kiss My Couture", "I just want Couture", "Crimes of Couture" and "It's Exhausting Being This Juicy".